How location is becoming the new engine for physical retail
Physical stores aren’t disappearing – they’re transforming. More and more, they are becoming much more than just a place to make purchases: they serve as an experience center, service hub, and brand ambassador all in one. But how can you ensure that your store truly stands out and remains relevant in a time of rapidly shifting consumer behavior?
To help retailers, brands, and city marketers address this challenge, mJourney – part of the Candid platform – has launched the whitepaper “Put Your Store on the Radar.” The paper demonstrates how location intelligence, data, and technology are giving physical retail a renewed strategic position in the media landscape.
What you’ll find in the whitepaper
- Location Based Advertising (LBA): how hyperlocal campaigns drive footfall, brand experience, and conversion.
- The changing role of physical stores: from traditional points of sale to community hubs.
- Rabobank Future Vision 2045: five transition paths for future-proof retail.
- Practical case studies: including Gamma, Makro, Woonmall Alexandrium, and ElectronicPartner.
- Impactful KPIs: such as footfall uplift, Store Visit Rate, and ROAS at store level.
- Tactical insights: 10 proven learnings and 8 innovations set to reshape the retail floor in the next five years.
“In 2025, location has become the new engine of retail marketing. It’s not the channel that matters, but the relevance of the moment in which physical stores make the difference,” says Auke Boersma, CCO of mJourney.
Who should read this?
The whitepaper is essential for retailers, franchise organizations, brands, and city marketers who want to strengthen their physical presence with smart, data-driven solutions.
Download the whitepaper
The whitepaper “Put Your Store on the Radar” is now available free of charge and can be downloaded here: Whitepaper Retail Marketing – mJourney.
