Candid launches digital Media Marketplace RLVNT
In line with our mission to simplify advertising for brands, we announce the launch of RLVNT. RLVNT is a Media Marketplace that makes real-time digital advertising directly accessible to both advertisers and agencies aiming to fully leverage programmatic and digital advertising across all media channels. RLVNT makes programmatic media more accessible for businesses of all […]
STROOM wins DierenLot pitch
After a pitch involving five agencies, the DierenLot Foundation has decided to continue its collaboration with STROOM. The Candid agency will remain responsible for DierenLot’s media strategy, planning, and purchasing. Additionally, STROOM will further support DierenLot with a data-driven approach. Jane van de Berg, General Manager of the DierenLot Foundation, stated: “After working together for […]
Houston and Modern Citizens launch ‘Make it more Magical’ campaign for Yankee Candle
Yankee Candle, world-famous American candle manufacturer, invites us all to ‘Make it more Magical’ this year, with the launch of its 2024 Christmas campaign. Managed by Houston, following a competitive pitch in July 2024, the multichannel campaign sees the brand flexing its creativity in the first ATL campaign since 2017. Originating in 1969, the brand […]
Houston appointed to lead Yankee Candle Christmas 2024 campaign
Yankee Candle has appointed Houston to manage the UK consumer communications strategy for its Christmas 2024 campaign. Following a competitive pitch, Houston was selected to run the seven-figure budget campaign that will span TV, press, experiential, digital, social and out of home advertising in the run up to Christmas. Working alongside its partner agency, Modern […]
Creature London, Positive London, and Positive Netherlands Rebrand as Modern Citizens
London, 25 September 2024: Creature London, Positive London, and Positive Netherlands including TikTok agency DUNKD have joined forces and will officially rebrand to become Modern Citizens, a new agency designed to meet the evolving needs of modern brands. Uniting the capabilities of creative, integrated digital and content creation agencies, Modern Citizens is made up of […]
