It is our mission to enable brands and agencies to grow together faster. How? By removing complexity and connecting specialist agencies in a unified platform to facilitate truly integrated marketing.

Why do we exist?

Our world is changing fast. A cliché but nevertheless a fact. Technological and societal change are transforming our lives. As a result, also the demands on brands and their marketing partners continue to accelerate.

We believe for brands to be able (to continue) to grow our industry needs to deliver skillful specialisation and simultaneously deploy impactful cross-discipline integration.

What is our solution to this challenge?

We bring together a select group of best-in-class international specialist agencies fully dedicated to their clients, people and passion. They each have their own expertise but being part of our unified platform approach, they can also seamlessly access the specialist skills and harness the power of their partner agencies.

Our clients don’t need to choose between specialisation or integration. Empowered by technology, our agencies can instantly, without friction or compromise, collaborate to create effective and fully connected marketing solutions for brands to grow faster.

How do we put this into practise?

The Candid platform organisation is a unique and fluid organisational model revolving around three founding principles – best-in class agencies (specialisation) organised around Brand, Comms and Media, our unified platform approach (automation) and our differentiating structure (connection) – with the focus always on putting clients and their brands first.