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Our model is designed to

remove complexity

The Candid platform is a unique and fluid organisational model revolving around three foundational principles: best-in class agencies coming together in a unified platform technology approach to remove complexity and enable our agencies to deliver their specialist skills but also create fully synchronised and integrated marketing when required.

Specialisation

Our platform philosophy starts with a simple belief. That great agencies produce great work by combining a clear specialism with a strong individual culture.

Connection

We introduce a new way of thinking and working. It is based on removing complexity to solve the paradoxes of specialisation versus integration and service versus scale.

Automation

We use technology to remove complexity, avoid management layers and enable our agencies to do individually and collectively what they do best: driving growth for brands.

Mindset

And across these foundations sits our common mindset, a Candid spirit.

It’s in our name and in our culture, Candid. An attitude of candour and putting the work first. This mindset ensures a can-do mentality, a desire to collaborate, to look for new ideas, to spark off each other and to go further for clients. As a platform we celebrate differences and enable our agencies to be themselves but also to easily come together if needed for brands to grow faster. We are designed for growth, change, agility and flexibility.

Next generation marketing and communications group

Founded in the Netherlands, with a global view, we are open, direct, entrepreneurial and growth oriented. We operate out of our own landmark workspaces in London, Amsterdam and Rotterdam where our agencies come together to work both independently and collectively for clients. We are Candid. We remove complexity and empower our agencies and their clients to grow faster together.

Specialisation across 3 pillars

Our platform philosophy starts with a simple belief. That great agencies produce great work by combining a clear specialism with a strong individual culture. Our dedicated specialist agencies are organised around Brand, Comms and Media.

Stroom, M2|OC
& Mobile Journey

We bring together investment, performance and ecommerce under a single media roof driving exceptional and sustainable growth for our clients.

Brand Potential,
Houston & Coopr

We create a positive future for the brands and businesses we work with. We look for ways to help businesses and brands unlock and grow their potential.

Positive & Creature

We unlock creative performance via the power of collective thinking. We create content, advertising and tech that real people can’t help but care about.