Candid. Platform
for growth.

Launching your brand into automated metaverse advertising

metaverseweer
For the first time an automated advertising system has been created for the...

Netflix: what will a new model mean for advertisers?

netflix2022
Was it an instant reaction to a disappointing set of numbers or an expressi...

Major advertisers are looking to buy effects directly through podcasts

podcaststudio
People in the know estimate that - in terms of advertising - the Dutch podc...

​Growing as a brand without TV?

youtube
Relatively young "online" brands such as My Jewellery, Mr. Marvis and Goril...

Cutting-edge VR and AR solutions help Volvo Cars attract new customers

volvo
The automotive industry is changing and so are its marketing campaigns. Tra...

​Major Olympic sponsors are waiting for 'Paris 2024'

peking2022
One thing that stood out during the recent television broadcasts of the (pr...

Is now the time to embrace immersive storytelling?

storytelling
All brands have stories to tell about their products, customers, employees ...

'Brands that behave immorally now have nowhere to hide'

cancel
L'Oréal, H&M and recently also The Voice of Holland have all been there...

How to create podcasts that work for brands and audiences?

podcast
In theory, podcasting offers an ideal channel for deep, long-form engagemen...

How can Max Verstappen become a global brand?

maxfoto
Max Verstappen is already one of the biggest stars in Dutch sports history,...

How the world's top art museums reach Generation Z

tateklein
For every brand it is a challenge to reach a young audience. Internationall...

​Only Connect -Will Advertising-funded CTV Services Create Opportunities for Brands?

smarttv
According to data published by Strategy Analytics, more than 80 per cent of...

​From Business Club to Hotel Suite: Harper's Bazaar's imaginative brand extensions

HarpersBazaarBusinessCLub_credits-ElizaZarah
Jewelry Week, Women Of The Year Award, Harper's Bazaar Suite and now Harper...

Big budget Christmas TV ads can cost millions but are the likes of Coca-Cola and John Lewis getting their money's worth?

commercial
They can cost millions to make and only a few will capture the hearts and m...

How Unilever brings purpose into the gaming world and metaverse

animal-crossing
From gaming competitions to a virtual island in the metaverse. Unilever is ...

Be Candid,
it’s contagious.

Candidness is the quality of speaking with
honesty and authenticity. Our Candid editorial
team shares stories that matter on media, data,
marketing, creativeness and technology.

Our Candid editorial team
creates stories that matter.

Platform news       All platform news