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These 8 digital themes should be on CMO's agendas

We are heading towards the conclusion of the eventful year 2023. In most wa...
Wednesday, 15 November 2023 | Written by Marketing Candid

Coopr supports Paardekooper in building expert role in sustainable packaging industry

Royal Paardekooper Group, a leader in packaging solutions, has chosen Coopr...
Wednesday, 18 October 2023 | Written by Marketing Candid

Lars Vink new Managing Director M2OC

Lars Vink will start as Managing Director at Media, Performance and e-Comme...
Thursday, 12 October 2023 | Written by Marketing Candid

Maxxium appoints M2OC

Maxxium Netherlands, market leader in spirits, has chosen to work with medi...
Sunday, 08 October 2023 | Written by Marketing Candid

How to build brand confidence through insight, innovation, digital and creativity?

Our London based Candid agencies, Brand Potential, Creature and Positi...
Wednesday, 14 June 2023 | Written by Marketing Candid

Digital platforms anno 2023: Youngsters are shifting and is YouTube Shorts a keeper?

Digital advertising will continue to move in 2023. STROOM's digital team wi...
Monday, 20 February 2023 | Written by Marketing Candid

Omoda chooses M2Media

Fashion retailer Omoda has chosen to work with media agency M2Media after a...
Thursday, 09 February 2023 | Written by Marketing Candid

Why M&M's caused unnecessary fuss

Update 28 January: As predicted by Marielle Krouwel and others,&n...
Thursday, 26 January 2023 | Written by Marketing Candid
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Can controversial ad campaigns ever be a good idea?

Spanish fashion brand Balenciaga must have known it was courting controvers...
Tuesday, 27 December 2022 | Written by Trevor Clawson
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Like a musical, but different

Podcast studio and media company Audio Up was founded in 2020 by musician J...
Friday, 23 December 2022 | Written by Bas Hakker
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Should brands marry up Christmas cheer with World Cup advertising?

Combining Christmas and World Cup advertising in one piece of creative coul...
Friday, 02 December 2022 | Written by John Reynolds
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The Post-Musk World: How Can Brands Navigate The Kind Of Social Media Controversy That Twitter is Currently Embroiled In?

Elon Musk bought Twitter having clearly signalled that he was going to make...
Thursday, 24 November 2022 | Written by Trevor Clawson
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'Brands can tip-toe their way into gaming now too'

Brands are tapping into Esports sponsorships as they look to connect with y...
Sunday, 06 November 2022 | Written by David Benady
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'There's an appetite for fun and fast content, and that's effectively what BeReal offers'

Photosharing app BeReal is this year's social media craze, but with no ads,...
Wednesday, 21 September 2022 | Written by David Benady
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Why news website Axios was sold for $525 million

The American news website Axios was recently sold for $525 million to Cox E...
Monday, 29 August 2022 | Written by Redactie Frank.News
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Why Spotify Acquired The Ringer (Bill Simmons) for 250 million dollar

In February 2020, Spotify paid $250 million for the podcast network The Rin...
Friday, 19 August 2022 | Written by Bas Hakker
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'Livestream shopping hasn't really gained momentum in the West'

Livestream commerce has taken China by storm over the past five years, deli...
Saturday, 16 July 2022 | Written by David Benady
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Air Up: achieving greatness with the ideal influencer strategy

Seemingly overnight, teenagers everywhere were suddenly walking around with...
Friday, 17 June 2022 | Written by Bas Hakker
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Now Part of the Candid Platform Creature Looks to a Global Market

Candid Platform's acquisition of UK-based Creature has paved the way for th...
Wednesday, 08 June 2022 | Written by Trevor Clawson
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Klarna: more grown-up in advertising as "Google for shopping''

Klarna, the most valuable fintech in Europe, is the poster boy of the Buy N...
Thursday, 02 June 2022 | Written by John Reynolds
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More than a baseball team

Jesse Cole is the owner of the Savannah Bananas baseball club. In his manag...
Friday, 27 May 2022 | Written by Bas Hakker
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The content strategy of Mr Beast: doing-learning-innovate-scale

If you have been reading and watching a lot by and about Mr Beast - pretty ...
Friday, 20 May 2022 | Written by Bas Hakker

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