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Featured
Can EU regulations stop targeted advertising?
Targeted advertising by profiling consumers has been the holy grail in digi...
vrijdag 14 januari 2022 | Written by André Oerlemans
Featured
How virtual concerts in the metaverse can inspire brands
For the first time, Justin Bieber performed a live show as an avatar in his...
donderdag 13 januari 2022 | Written by Ralph Rozema
Featured
Is there a structural revenue model behind the rise of NFTs?
Of course, in the main, the focus in our articles is on the corporate world...
zaterdag 08 januari 2022 | Written by Bas Hakker
Featured
Deloitte 2022 marketing trends: toward human-first data experiences
From purpose as a beacon of growth to dynamic customer services with AI. De...
donderdag 06 januari 2022 | Written by Ralph Rozema
Featured
Pokémon Go creator: "Real-world version of metaverse can bring us back together.''
The CEO of the company that came up with Pokémon Go thinks that we should b...
woensdag 05 januari 2022 | Written by Bas Hakker
Featured
Interesting brand collaborations in women's football: from Arsenal player Vivianne Miedema & War Child to Ajax Women & ABN AMRO
Women's football has been on the rise across the globe in recent years. Whi...
donderdag 30 december 2021 | Written by Kim Buitenhuis
Featured
Will Tesco be the advertising powerhouse of the future?
Tesco's new advertising offering has plenty to entice brands but some are c...
woensdag 29 december 2021 | Written by Redactie Frank.News
Featured
Is The Advertising Industry Doing Enough To Attract And Develop Diverse Talent?
The advertising industry prides itself on being forward-thinking and in tou...
donderdag 23 december 2021 | Written by Trevor Clawson
Featured
How can Max Verstappen become a global brand?
Max Verstappen is already one of the biggest stars in Dutch sports history,...
woensdag 22 december 2021 | Written by Bas Hakker
Featured
Film maker Selwyn de Wind offers an 'Insider's View'
The exhibition 'Kòrsou – Curaçao' is a unique collaboration between the Nat...
maandag 20 december 2021 | Written by Bas Hakker
Featured
How virtual 3D shopping malls are shaping the future of social media
Some companies have invested more than $1 million to buy virtual land for s...
vrijdag 17 december 2021 | Written by Ralph Rozema
Featured
Online platform Parfumado: where data acts as a second nose
When Martijn van Rooy was launching perfume brand YVRA and discovered that ...
donderdag 16 december 2021 | Written by Kim Buitenhuis
Featured
Parallel Worlds - Is Now the Time to Prepare for the Metaverse?
The arrival of Mark Zuckerberg's vision of a three-dimensional "metaverse" ...
dinsdag 14 december 2021 | Written by Trevor Clawson
Featured
The best strategy in building a platform (together)
Over the coming decades, the main focus for companies will be on building p...
zondag 12 december 2021 | Written by Bas Hakker
Featured
'In terms of offering the best customer excellence on this planet, I can see there are parallels between Jumbo and Amazon'
Rupert Parker Brady and Maarten Beernink recently published an update of th...
vrijdag 10 december 2021 | Written by Bas Hakker
Featured
Q4 is a fiercely busy time for Dutch and UK agencies but Covid appears to be exerting a bigger impact on the latter
Q4 is typically a very busy and stressful time of year for media and creati...
donderdag 09 december 2021 | Written by Redactie Frank.News
Featured
Nike partners with Roblox to connect to new generation of athletes
With over 48 million users every day, Roblox is a platform that has a huge ...
woensdag 08 december 2021 | Written by Ralph Rozema
Featured
How your brand is different from the competition
Consumers love it when there is something to choose within the product cate...
zaterdag 04 december 2021 | Written by Bas Hakker
Featured
How the world's top art museums reach Generation Z
For every brand it is a challenge to reach a young audience. Internationall...
donderdag 02 december 2021 | Written by Ralph Rozema
Featured
Cialdini's 'Influence' book remains highly relevant for marketers
Recently, Robert Cialdini was in the Netherlands to host a lecture in Bussu...
dinsdag 30 november 2021 | Written by Bas Hakker
Featured
Catching the Wave: Why Candid Platform's acquisition of UK-based Brand Potential is a springboard for international expansion
The acquisition of high-end brand consultancy, Brand Potential sees Netherl...
donderdag 25 november 2021 | Written by Trevor Clawson
Featured
How major brands create the perfect culture for customer excellence
We wanted to create a good piece on the way major brands interact with thei...
woensdag 24 november 2021 | Written by Bas Hakker
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