How do You get the most out of Instagram shopping tools?
Yesterday | Written by Trevor Clawson
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How do You get the most out of Instagram shopping tools?
According to a new report by Hubspot, Instagram's shopping tools are enabli...
dinsdag 17 mei 2022 | Written by Trevor Clawson
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Launching your brand into automated metaverse advertising
For the first time an automated advertising system has been created for the...
zondag 15 mei 2022 | Written by Ralph Rozema
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'Most advertisers are strong supporters of Twitter moderation because they don't want to advertise in the middle of hate speech'
Elon Musk is "mercurial" and "uncontrollable" which is a "dangerous mix" wh...
dinsdag 10 mei 2022 | Written by John Reynolds
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P&G's Marc Pritchard: 'Some say the system is broken. It is not, it was built that way'
Chimpanzees are just an example. Procter & Gamble's Chief Brand Officer...
zondag 08 mei 2022 | Written by Ralph Rozema
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Netflix: what will a new model mean for advertisers?
Was it an instant reaction to a disappointing set of numbers or an expressi...
vrijdag 06 mei 2022 | Written by Trevor Clawson
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Sponsors Qatar World Cup set to follow ING
Sponsors linked to the Qatar World Cup are set to follow Dutch banking powe...
zondag 01 mei 2022 | Written by John Reynolds
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Oatly's Rebel Rebel-marketing strategy
The brand Oatly has conquered the world in a relatively short amount of tim...
donderdag 28 april 2022 | Written by Bas Hakker
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Can 'Digital out of Home' find the right customers at the right time?
According to a report published in February by Allied Market Research, the ...
dinsdag 26 april 2022 | Written by Trevor Clawson
Growing as a brand without TV?
Relatively young "online" brands such as My Jewellery, Mr. Marvis and Goril...
vrijdag 22 april 2022 | Written by Redactie Frank.News
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Research: partnership CMO and CEO crucial to deliver growth
Chief marketing officers (CMOs) have the power and credibility to influence...
donderdag 21 april 2022 | Written by Ralph Rozema
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From brand purpose to brand inclusivity: 'I am a big fan of Fenty'
After "purpose," the new marketing concept of the day is "brand inclusivity...
vrijdag 15 april 2022 | Written by Kim Buitenhuis
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Should brands be more adventurous when choosing experiential marketing venues?
Experiential marketing takes many forms but at root, it's all about taking ...
dinsdag 12 april 2022 | Written by Trevor Clawson
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Coca-Cola: digital design, virtual flavors and reducing the sugar footprint
Immersive virtual worlds inspire lasting relationships. Find out how a virt...
vrijdag 08 april 2022 | Written by Ralph Rozema
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A preliminary answer to the question of whether NFTs are a major contender or just hot air?
Bored Ape Yacht Club (those NFTs) recently secured an investment of 450 mil...
woensdag 06 april 2022 | Written by Bas Hakker
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The Airbnb-case: brand versus performance, that's the question
The debate about performance marketing versus brand building is a perennial...
zondag 03 april 2022 | Written by John Reynolds
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Cutting-edge VR and AR solutions help Volvo Cars attract new customers
The automotive industry is changing and so are its marketing campaigns. Tra...
donderdag 31 maart 2022 | Written by Ralph Rozema
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Tinder gives love a bad name
The festive mood surrounding Tinder appears to be coming to an end. A scant...
woensdag 30 maart 2022 | Written by Grieteke Meerman
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The key element for the brand of the future is 'resilience'
There seem to be more and more brands that, instead of quietly delivering t...
vrijdag 25 maart 2022 | Written by Bas Hakker
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Can NFTs boost revenues and attract customers?
According to figures published by NonFungible.com, collectors spent $17.6 b...
dinsdag 22 maart 2022 | Written by Trevor Clawson
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How Microsoft plans to conquer the gaming world
Microsoft will become the third largest gaming company in the world with it...
vrijdag 18 maart 2022 | Written by Bas Hakker
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Vice's creative agency Virtue starts virtual hub for main brands
Cultural media platform Vice is entering the virtual world to collaborate w...
donderdag 17 maart 2022 | Written by Ralph Rozema
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Providing 'usefulness' is key for brands as they respond to the Ukraine crisis amid fears of being accused of 'jumping on the bandwagon'
Offering practical support is key for brands which are wary about being acc...
vrijdag 11 maart 2022 | Written by John Reynolds
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