Brands investing during a crisis will come out stronger, say experts
01 januari, 2023 | Written by John Reynolds
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What Dutch and UK brands can learn from Coolblue, Ocado, Vodafone or Heineken
Top UK and Dutch brands have a lot in common. Their main problem is the lac...
Thursday, 28 October 2021 | Written by André Oerlemans
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Celebrity endorsement: create a common goal
Celebrities who endorse brands have been around for as long as the very con...
Wednesday, 27 October 2021 | Written by Grieteke Meerman
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TikTok: 'As a marketer instead of going into a broadcast mode you need to be thinking about conversation'
With some 13 million UK individuals expected to have used TikTok by the end...
Tuesday, 26 October 2021 | Written by Redactie Frank.News
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The Sound Barrier- Are We Heading For A New Age of Audio Ads?
Audio ads served on digital platforms offer a degree of targeting and inter...
Monday, 25 October 2021 | Written by Trevor Clawson
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How platforms conquer the world
Platforms are booming in the business world. More and more traditional comp...
Thursday, 21 October 2021 | Written by Ralph Rozema
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'Elon Musk can say he hates advertising because his brand's story sells his products'
Tesla has grown into one of the world's biggest brands without TV advertisi...
Wednesday, 20 October 2021 | Written by Redactie Frank.News
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TikTok's Land Grab - Should Advertisers be Flocking to Gen Z's Favourite Platform?
TikTok has introduced a new suite of new tools aimed at encouraging brands ...
Tuesday, 19 October 2021 | Written by Trevor Clawson
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We've come full circle: Candid.news will continue in English
Candid.news is set to switch to English from today. This move forms part of...
Monday, 18 October 2021 | Written by Bas Hakker
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'Plaats iets op LinkedIn dat niet lijkt op een advertentie'
We hadden als redactie wat vragen voor LinkedIn-specialist Corinne Keijzer,...
Saturday, 16 October 2021 | Written by Redactie Frank.News
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Lekker los zijn op social media is top, maar let op de gevaren
Liefhebbers van The Best Social, het platform over social media, hebben all...
Thursday, 14 October 2021 | Written by Bas Hakker
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Ron Thurston: 'Focus in retail op de menselijke kant van techniek'
In de retailwereld kan je niet meer zonder technologie, maar de menselijke ...
Tuesday, 12 October 2021 | Written by Ralph Rozema
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Podcast Connect: ‘Eigen inbreng tijdens een pitch getuigt juist van zelfbewustzijn’
In aflevering 29 van Connect, de podcast van Coopr, is interim-manager, pit...
Thursday, 07 October 2021 | Written by Bas Hakker
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De cirkel is rond: Candid.news in het Engels
Candid.news gaat vanaf 18 oktober over op Engelstalig. Het hoort bij onze e...
Wednesday, 06 October 2021 | Written by Bas Hakker
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Hoe grote merken rustig bouwen aan een schoon imago
De succesverhalen over merken die vanuit 'purpose' zijn ontstaan, kennen we...
Tuesday, 05 October 2021 | Written by Grieteke Meerman
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'Contentplatforms bouwen? Vergeet die saaie white paper en ga het gevecht aan met Marvel'
Hoe zou het zijn met de hypothese dat alle grote merken in de wereld platfo...
Thursday, 30 September 2021 | Written by Bas Hakker
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Waarom niche marketplaces goed kunnen bestaan naast bol.com en Amazon
Bol.com en Amazon blijven groeien en er komen steeds weer nieuwe platforms ...
Wednesday, 29 September 2021 | Written by Suzanna Timmer
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All Washed Out - Can Brands Embrace Good Causes With Facing 'Wokewash' Accusations?
From confronting racial injustice to accelerating progress towards a net-ze...
Tuesday, 28 September 2021 | Written by Trevor Clawson
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'Consument raakt gewend aan kopen via social media'
In een opmerkelijk rapport van App Annie blijkt dat wereldwijd de besteding...
Friday, 24 September 2021 | Written by Ralph Rozema
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De succesformule van Qmusic: hits en een positief gevoel
Qmusic stoomt op als marktleider in het radiolandschap. Wat is de formule a...
Wednesday, 22 September 2021 | Written by Suzanna Timmer
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Gaat het huis-aan-huisblad ook digitaal?
Huis-aan-huisbladen staan onder druk door hoge kosten, gebrek aan bezorgers...
Tuesday, 21 September 2021 | Written by André Oerlemans
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Hoe zorg je ervoor dat mensen van Ajax blijven houden?
Tijdens Nima Marketing Day gaf Cas Biesta, commercieel directeur bij Ajax, ...
Sunday, 19 September 2021 | Written by Bas Hakker
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Wat wil Facebook met Giphy?
Het gebruik is zo vanzelfsprekend in de marketingwereld dat je ze haast zou...
Friday, 17 September 2021 | Written by Ralph Rozema
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