Brands investing during a crisis will come out stronger, say experts
01 januari, 2023 | Written by John Reynolds
Filter Platform News Candid News XXS Amsterdam M2Media Havana Harbor Daily Dialogues Millford Stroom BBK Media Cogonez
Featured
GA4 a good opportunity to evaluate own data critically
For many years, Universal Analytics was the standard for marketing professi...
Tuesday, 31 May 2022 | Written by Bas Hakker
Featured
More than a baseball team
Jesse Cole is the owner of the Savannah Bananas baseball club. In his manag...
Friday, 27 May 2022 | Written by Bas Hakker
Featured
L'Oréal: how technology reshapes the beauty experience
An app analyzes your skin and gives recommendations. The app works with a b...
Tuesday, 24 May 2022 | Written by Ralph Rozema
Featured
The content strategy of Mr Beast: doing-learning-innovate-scale
If you have been reading and watching a lot by and about Mr Beast - pretty ...
Friday, 20 May 2022 | Written by Bas Hakker
Featured
How do You get the most out of Instagram shopping tools?
According to a new report by Hubspot, Instagram's shopping tools are enabli...
Tuesday, 17 May 2022 | Written by Trevor Clawson
Featured
Launching your brand into automated metaverse advertising
For the first time an automated advertising system has been created for the...
Sunday, 15 May 2022 | Written by Ralph Rozema
Featured
'Most advertisers are strong supporters of Twitter moderation because they don't want to advertise in the middle of hate speech'
Elon Musk is "mercurial" and "uncontrollable" which is a "dangerous mix" wh...
Tuesday, 10 May 2022 | Written by John Reynolds
Featured
P&G's Marc Pritchard: 'Some say the system is broken. It is not, it was built that way'
Chimpanzees are just an example. Procter & Gamble's Chief Brand Officer...
Sunday, 08 May 2022 | Written by Ralph Rozema
Featured
Netflix: what will a new model mean for advertisers?
Was it an instant reaction to a disappointing set of numbers or an expressi...
Friday, 06 May 2022 | Written by Trevor Clawson
Featured
Major advertisers are looking to buy effects directly through podcasts
People in the know estimate that - in terms of advertising - the Dutch podc...
Wednesday, 04 May 2022 | Written by Bas Hakker
Featured
Sponsors Qatar World Cup set to follow ING
Sponsors linked to the Qatar World Cup are set to follow Dutch banking powe...
Sunday, 01 May 2022 | Written by John Reynolds
Featured
Oatly's Rebel Rebel-marketing strategy
The brand Oatly has conquered the world in a relatively short amount of tim...
Thursday, 28 April 2022 | Written by Bas Hakker
Featured
Can 'Digital out of Home' find the right customers at the right time?
According to a report published in February by Allied Market Research, the ...
Tuesday, 26 April 2022 | Written by Trevor Clawson
Growing as a brand without TV?
Relatively young "online" brands such as My Jewellery, Mr. Marvis and Goril...
Friday, 22 April 2022 | Written by Redactie Frank.News
Featured
Research: partnership CMO and CEO crucial to deliver growth
Chief marketing officers (CMOs) have the power and credibility to influence...
Thursday, 21 April 2022 | Written by Ralph Rozema
Featured
From brand purpose to brand inclusivity: 'I am a big fan of Fenty'
After "purpose," the new marketing concept of the day is "brand inclusivity...
Friday, 15 April 2022 | Written by Kim Buitenhuis
Cogonez merges with XXS Amsterdam
Innovation cell successfully integrated Innovation agency Cogonez, wh...
Friday, 15 April 2022 | Written by Mirelle van Weldam
Featured
Should brands be more adventurous when choosing experiential marketing venues?
Experiential marketing takes many forms but at root, it's all about taking ...
Tuesday, 12 April 2022 | Written by Trevor Clawson
Featured
Coca-Cola: digital design, virtual flavors and reducing the sugar footprint
Immersive virtual worlds inspire lasting relationships. Find out how a virt...
Friday, 08 April 2022 | Written by Ralph Rozema
Featured
A preliminary answer to the question of whether NFTs are a major contender or just hot air?
Bored Ape Yacht Club (those NFTs) recently secured an investment of 450 mil...
Wednesday, 06 April 2022 | Written by Bas Hakker
Featured
The Airbnb-case: brand versus performance, that's the question
The debate about performance marketing versus brand building is a perennial...
Sunday, 03 April 2022 | Written by John Reynolds
Featured
Cutting-edge VR and AR solutions help Volvo Cars attract new customers
The automotive industry is changing and so are its marketing campaigns. Tra...
Thursday, 31 March 2022 | Written by Ralph Rozema
By accepting you will be accessing a service provided by a third-party external to https://www.candidplatform.com/
Be Candid,
it’s contagious.
Candidness is the quality of speaking with
honesty and authenticity. Our Candid editorial
team shares stories that matter on media, data,
marketing, creativeness and technology.
Copyright © 2022 Candid Group B.V. All Rights Reserved.