Simon Lévelt chooses mediacommerce agency STROOM

Coffee and tea brand Simon Lévelt, aims to pursue a growth strategy and reach a broader audience. After consulting with various agencies, Simon Lévelt has selected STROOM media and performance agency for its strategic expertise combined with strong media planning and buying capabilities. Established in Haarlem in 1995, Simon Lévelt has grown into a coffee roastery and tea trading company serving an international market. Renowned for its high-quality and sustainable products, the brand is now entering a new phase of development.
From specialty store to modern coffee brand
Simon Lévelt's transition focuses on strengthening its brand identity and appealing to all coffee and tea enthusiasts. The first visible step is the launch of an always-on cross-media campaign, starting with a TV campaign debuting on January 20. After thorough conversations with various agencies, Simon Lévelt has chosen STROOM media and performance agency for its strategic expertise and robust media planning and buying capabilities.
STROOM is a media and performance agency specializing in MediaCommerce: balancing brand and performance for short-term sales and long-term (brand) growth. The agency provides media strategy, planning, and buying based on insights, research, and data, as well as e-commerce, performance marketing, and D2C solutions. This makes STROOM the most comprehensive local agency as an alternative to large international networks. Its personal and energetic approach is highly valued: the agency was named Agency of the Year for three consecutive years by EMERCE, MT1000, and FONK.
With offices in Amsterdam and Rotterdam, STROOM works with both national and international A-brands, including ENGIE, Nintendo, and DPG. The agency is part of the Candid platform.
Cathelijne Hamilton-Bouman – Marketing Manager
"Simon Lévelt is ready for the next phase in its communications journey, and STROOM is a perfect fit for that. The business is thriving, and additional growth based on brand and media advice is highly welcome. We have full confidence in a successful future. The introductory period with STROOM has been very promising."
Matthijs Kloezeman, Client Service Director STROOM
"We are thrilled to work with this iconic Dutch brand. Our MediaCommerce approach provided an effective balance between brand and performance in our proposal. An additional effective media plan with favorable buying conditions will help Simon Lévelt advance in this complex and competitive market."