After an intensive pitch process, the Rijksmuseum has selected media and performance agency STROOM to assist the museum in implementing a new brand and campaign strategy. The key focus of this strategy is to strengthen the relationship with National returning visitors.
For everyone
The Rijksmuseum is for and belongs to everyone. As the national museum of the Netherlands, it is a must-see for foreign tourists visiting Amsterdam. The Rijksmuseum is at the heart of society. By telling the most complete story possible about the Netherlands through its collection and temporary exhibitions, the museum aims to be representative, relevant, and appealing to all Dutch people. To further strengthen its connection with the Dutch public, STROOM will assist the Rijksmuseum with Media Commerce: balancing long-term brand preference with short-term performance.
STROOM
STROOM is a media and performance agency with the energy for growth. The agency offers media strategy, planning, and buying based on insights, research, and data, as well as e-commerce, marketing performance, and DtoC solutions. This makes STROOM the most comprehensive local agency, providing an alternative to the large international networks.
Since July 2024, STROOM has been integrated with performance agency M2|OC. Its personal and energetic approach is highly valued, with the agency being named Agency of the Year three years in a row by EMERCE, MT1000, and FONK. STROOM works with national and international A-brands such as ENGIE, Nintendo, DPG, Vakantiediscounter, Dille & Kamille, AFAS software, PwC, and Bike Totaal. The agency has offices in Amsterdam and Rotterdam and is part of the Candid platform.
RIJKSMUSEUM
The Rijksmuseum is the national museum of art and history for and by everyone. It provides an overview of Dutch art and history from the Middle Ages to the present day. Over 8,000 paintings - including the world-famous masterpieces by Rembrandt and Vermeer - drawings, prints, photographs, silverware, Delftware, furniture, and historical objects are permanently displayed alongside each other. They offer visitors a sense of time and an appreciation for beauty. The collection is continually researched, evaluated, supplemented, and presented within social and international contexts, in order to tell the most complete story of the Netherlands.
Nanet Beumer, Head of Digital, Marketing & Campaigns, Rijksmuseum "As the Rijksmuseum, we are always looking for partners who can help us fulfil our mission to be appealing to all Dutch people. The STROOM team impressed us with their clear analysis of our challenges and their realistic and pragmatic vision for the future. We look forward to a successful collaboration with confidence."
Samantha Catsburg, CEO, STROOM "We are incredibly proud to add such an iconic name to our portfolio. Solving the Rijksmuseum's challenges essentially means finding a balance between brand and performance. And that’s exactly where we excel with our Media Commerce proposition."
Image source: Sjoerd van der Wal
