Nutrition & Santé has chosen Brand Potential Netherlands as its brand development partner for WeCare. A new brand positioning, visual identity and packaging should prepare the brand for the future.
Nutrition & Santé is the European market leader in dietetic foods, slimming products, sports nutrition and organic foods. They carry various brands such as Céréal, Gerlinéa, Modifast, Weight Care, WeCare and Isostar. The WeCare range includes delicious bars, drinks and shakes for in between meals and lower carb pasta, wraps and crunchy muesli to prepare healthy meals.
Due to the changing times and new consumer insights around weight management and healthy eating, the need arose for WeCare to renew the current brand identity.
Extensive qualitative research led to new insights for brand positioning. These insights formed the basis for the creative pitch, which was won by Brand Potential. In which not only Nutrition & Santé, but also consumers supported Brand Potential's choice of design; their design was rated best in quantitative research.
Sanne van Kuijk-Evertse, Managing Director Brand Potential: "We have enjoyed working with Nutrition & Santé in recent years. It's a great compliment to be able to work together again. The developments in the market are moving fast, something Nutrition & Santé understands better than anyone. It's great that we can contribute to the future of the beautiful WeCare brand and that together we can create something that will make a difference."
Marleen van der Maarel, Category Marketing Manager Nutrition & Sante: "With clear results from thorough market research, we confidently continue our collaboration with Brand Potential on brand positioning and packaging for our WeCare brand. The Brand Potential team once again demonstrates professionalism and the collaboration runs smoothly!"
