Magioni, the innovative food brand focused on healthier and more nutritious meals, has selected STROOM as its partner to further develop the brand. Following a pitch, Magioni opted for STROOM’s creative and strategic approach, which will support them in achieving their ambition to expand the brand in 2025 and 2026.
Magioni: better and tasty food alternatives with vegetables
Magioni focuses on creating healthier alternatives to favorite foods, using vegetables as the base for delicious and nutritious options, such as their current fresh pizza bases and American pancakes. The brand strives to offer flavorful, healthier choices without compromising on taste. With an ambitious growth strategy, Magioni aims to reach a broader audience while emphasizing taste, quality, and nutrition in their production processes and ingredients.
Lisa Veen, Head of Magioni: "We had a great connection with STROOM, and the agency presented an impactful strategy with a realistic media execution plan for our amazing brand. We are highly motivated to make this a successful year in retail and media!"
Matthijs Kloezeman, CSD STROOM: "We are proud to welcome a fantastic new food client in such a dynamic market. Magioni’s ambitious vision aligns perfectly with STROOM’s strategic strengths. We are excited to support Magioni in the next growth phase of their brand!
STROOM Mediacommerce
STROOM is a media and performance agency specializing in Mediacommerce: balancing brand and performance to drive short-term sales and long-term (brand) growth.
The agency provides media strategy, planning, and buying based on insights, research, and data, along with e-commerce, performance marketing, and D2C solutions. This makes STROOM the most complete local agency, offering an alternative to large international networks. Their personal and energetic approach is highly valued, as the agency has been named Agency of the Year for three consecutive years by EMERCE, MT1000, and FONK.
With offices in Amsterdam and Rotterdam, STROOM works with both national and international A-brands, including ENGIE, Nintendo, and DPG. The agency is part of the Candid platform.
