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Lenovo chooses Coopr

Following an intensive selection process, Lenovo, including the Motorola brand, has selected Coopr as its PR and corporate communication partner for the Benelux region. The collaboration holds a wide range of activities, with Coopr being responsible for both the consumer market and the business sector of Lenovo, a Fortune 500 leader in the PC industry. The agency will work to bring Lenovo's vision of making smart technology accessible to everyone to life and highlight progress in various "New IT technologies" growth areas. Additionally, the PR and communication for the smartphone brand Motorola under Lenovo falls under the agency's responsibilities.

A Broad Spectrum of Ideas
Marjolijn van Dingeren, Head of Marketing at Lenovo, explains the choice of Coopr: "In our search for a partner who could understand and simplify the complexity of our communication needs, Coopr distinguished itself with a strategy that was both sharp and actionable. Their ability to strike a balance between daily challenges and our long-term vision gave us confidence that they not only understand the direction in which we want to move but also how we are going to get there."

Harold de Kort, Marketing Manager of Motorola Benelux, adds: "Coopr understood that the Motorola brand needs specific attention. This focus aligns excellently with the ambitions we have with Motorola. The people at Coopr, whether they work in Antwerp or Rotterdam, clearly operate as one team, with everyone knowing their added value."

Jos Govaart, Managing Director at Coopr, concludes: "Winning this major pitch was a very welcome Christmas gift for us. The team has worked incredibly hard to showcase themselves during this pitch. Now, we are very much looking forward to helping advance the Lenovo brand." 

Check out the Coopr website for more information about their services.