Innova Energie enters into a comprehensive partnership with both media and performance agency STROOM and Positive: the full-service digital agency from Rotterdam.
STROOM will be responsible for strategy, planning, and media buying with a focus on online performance. Positive – like STROOM, part of Candid – is responsible for positioning and concept development of creative content, including radio, digital advertising, and (digital) out-of-home media. Innova Energie, based in The Hague and Enschede, aims to raise awareness among its customers about energy usage, promote sustainability, and maintain social responsibility.
Innova Energie
Innova Energie operates in both the consumer and business markets. In addition to providing energy and gas, the company offers sustainable and innovative energy solutions, such as solar panels and battery storage. For 15 years, Innova Energie has been making a positive impact on the future. Sustainable savings have never been as easy as they are with Innova Energie.
STROOM will further assist Innova Energie with MediaCommerce, striking the balance between long-term brand preference and short-term performance. This is a tailor-made solution that helps break through the growth ceiling for our clients. A data-driven approach makes media investments fully accountable, where business results take precedence. Currently, the first Affiliate and CUG (Closed User Groups) campaigns are being developed.
"STROOM made stood out in the pitch with their MediaCommerce solutions. We are very pleased with this choice and look forward to a pleasant and effective collaboration. We have already started, and the future looks very promising."
– Abdessamad Bouarfa, Senior Marketer, and Eveline Nieuwaal, Manager of Marketing & Communication at Innova Energie.
"The challenge that Innova Energie faces is a current one: what is the right balance between performance and branding? By linking an analysis of the performance funnel with a current strategy, we can make quick progress. We are very happy with this wonderful new client."
– Oscar Levi, Head of Performance, STROOM.
