Yankee Candle has appointed Houston to manage the UK consumer communications strategy for its Christmas 2024 campaign. Following a competitive pitch, Houston was selected to run the seven-figure budget campaign that will span TV, press, experiential, digital, social and out of home advertising in the run up to Christmas.
Working alongside its partner agency, Modern Citizens, Houston and Yankee Candle will launch the brand’s first TVC for seven years as part of the campaign. Yankee Candle is a world-famous brand with great recognition; Houston’s appointment is symbolic of its ambition to expand its UK awareness further and be a major competitor in the Christmas race.
Joanne Evans, Senior Marketing Manager, said: “We’re excited to continue our relationship with Houston and take Yankee Candle, a much-loved brand, to new heights. This is a very competitive time of year and we’re confident that, with our campaign creative, we’ll capture the magic of Christmas.”
Jonathan Bird, Chief Commercial Officer at Houston, said: “We are very proud to continue our successful and productive relationship with Newell Brands. With such an exciting time ahead for Yankee Candle, we feel privileged and energised to lead the brand confidently into the 2024 Christmas campaign season”.
Houston has recently joined the Candid platform (May 2024) as part of Brand Potential Group, the platform’s Brand and Reputation pillar.
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