Headlam Group Plc, the UK’s leading flooring distributor, has appointed PR and Communications specialist Houston to manage its UK communications strategy across corporate, financial, investor relations, trade and consumer media.
Following a competitive pitch process, Houston was selected to deliver a 360 communications strategy for the Group, which has been a market leader for more than 30 years. Houston builds upon a pre-existing relationship with Headlam brand, Kersaint Cobb, which it represented for almost 18 years. On this next phase of the partnership, Houston expands its remit to offer a truly integrated service across Mercado and its consumer brands, including Crucial Trading, Lifestyle and Manx Tomkinson. Houston will also advise the Group on its Corporate Communications and Investor Relations program.
Toni Wood, Chief Customer & Digital Officer, said: “Headlam is on an exciting journey as we accelerate our growth strategy. We’re thrilled to be working with Houston to help build awareness and credibility for the Group and its brands, improving how customers, consumers, suppliers and stakeholders see our business.”
Kare Hoare, CEO at Houston, said: “We are proud and excited to be working alongside the Headlam Group for, what will be, a significant chapter in the business’ long and successful history. Our integrated team will be working together to align and optimise strategic communications across multiple channels and audiences; we look forward to an exciting time ahead.”
Recent years have seen Houston go from strength to strength, with the business joining the Candid platform in May 2024 as part of Brand Potential Group, the platform’s Brand and Reputation pillar. With the addition of Houston the 120-person strong Brand Potential Group team are based across London, Amsterdam, Rotterdam and Antwerp with services spanning brand insight, innovation, strategy, design and reputation including Financial, Corporate and Consumer Brand communications.
www.houston.co.uk
