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Coopr supports Paardekooper in building expert role in sustainable packaging industry

Royal Paardekooper Group, a leader in packaging solutions, has chosen Coopr as its PR and communications agency. The PR agency will support the Dutch family-owned packaging company in rolling out all PR and communications activities in the Benelux.

Paardekooper is active in more than 75 countries and supplies packaging to companies in food service, industry, horti and AGF. The company wants to keep people, the environment and the economy in balance and be part of the solution by being a forerunner in making the European packaging industry more sustainable. With Lyanne Paardekooper at the helm, the family-run company, which has been around for over 100 years, is building to realize this ambition. Coopr is focusing on strengthening Paardekooper's expert role in sustainable packaging solutions through a creative PR approach that will also increase brand awareness.

Thea van Unen, corporate communications advisor at Paardekooper: 'For me, Coopr is the ideal partner to help us increase brand awareness and expert role in the Benelux. These are challenging times for the packaging industry and at Paardekooper we want to be a proactive part of the solution. With Coopr, we have the right partner with a creative, hands-on and honest approach that suits our family business.'

Jos Govaart, founder and managing director at Coopr: "We like to support brands with the ambition to push boundaries. Paardekooper is also in transition and realizing a positive impact in the packaging industry. We look forward to helping the company with media training, creating storylines and realizing media coverage."