In line with our mission to simplify advertising for brands, we announce the launch of RLVNT. RLVNT is a Media Marketplace that makes real-time digital advertising directly accessible to both advertisers and agencies aiming to fully leverage programmatic and digital advertising across all media channels.
RLVNT makes programmatic media more accessible for businesses of all sizes—from local agencies to brands with in-house teams that may lack the necessary expertise, partner network, and omnichannel offerings. For marketers seeking flexibility, RLVNT provides an efficient approach without long-term commitments.
Florian Jonathans has been appointed as Commercial Director of RLVNT. Florian joins from adtech organisation Ogury, where he was Sales Director, and prior to that, held various commercial roles at WeTransfer. He is also an active member of the VIA Taskforce Data & Technology. In his new role, Florian will lead the commercial team, expanding both the operational and commercial activities. The RLVNT team includes Auke Boersma (Chief Commercial Officer), Dennis Lensen (Head of Product Development & Innovation), and Robey Mashoed (Customer Success Manager).
“With RLVNT, we’re offering a full-service solution for programmatic advertising. We’re removing the complexity and inefficiencies from the process, implementing the latest technological innovations and developments directly. This enables our clients to maximise campaign performance, with flexibility and peace of mind,” says Florian Jonathans, Commercial Director of RLVNT.
Simplifying, enhancing and broadening programmatic advertising
Through the RLVNT Media Marketplace, campaigns can be seamlessly integrated across multiple programmatic and non-programmatic digital media channels, including video, display, audio, and out-of-home. The platform provides fully customisable dashboards with in-depth performance insights, heatmaps, and AI-optimised ad placements. RLVNT’s tools and insights help clients operate more efficiently and effectively, ensuring measurable results, privacy and quality. The Media Marketplace draws on Candid’s expertise, extensive partner network, omnichannel reach, and platform scale.
Not a Media Agency
Candid’s mission is to remove complexity in marketing wherever possible. “RLVNT is not a media agency,” says Auke Boersma, Chief Commercial Officer at Candid. “We operate with a transparent rate card model, with no hourly fees or hidden costs. Our comprehensive services, including media buying, campaign management, optimization and detailed reporting with our user-friendly dashboard, are all included in our pricing structure.”
Currently, RLVNT serves clients such as Delta, NVM, and De VakantieDiscounter
Find out more on www.rlvnt.world
