Strategic brand and communications agency Brand Potential Benelux officially launches on 1 May. With this, the agency broadens its offering to include brand research and strategy, design and PR. Brand Potential Benelux's new strategy revolves around moving people, brands and companies forward according to the Influence by Design principle.
Influence by Design is based on the belief that influence doesn’t happen by accident - it’s designed with strategic intent. Through research, strategy, design, and PR, Brand Potential builds brand influence with clarity, conviction, and creativity.
Managing director Jos Govaart is pleased that the agency is entering the new phase: “Over the past months, we've taken the time to ensure a strong integration of Coopr and the existing Brand Potential team in Amsterdam. We wanted to do that carefully, first and foremost with great attention to the people working there but also, of course, with an eye on market needs.”
Govaart continues: “We have a diverse palette of incredibly talented people with different perspectives, experience and expertise that is reflected in the work we deliver. Through thorough research, we seek underlying truths that make for better decisions. We design truthful brand identities, noticeable campaigns and memorable PR activations. That's what we mean by Influence by Design.”
CEO of Brand Potential Group, Julietta Dexter: “With the official launch of Brand Potential in Benelux, we take the definitive step towards becoming a brand agency where research, strategy, innovation, design and PR come together. A unique offering that allows us to advance the brands we work for in a meaningful way.”
New Leadership Team Announced: Ali Marmaduke Appointed Strategy Director
The new Brand Potential Benelux has 36 professionals and is led by an experienced Leadership Team consisting of Guillaume Furminger (Executive Creative Director), Laila de Vries (Client Service Director), Judith Vermulst (PR Director), Jos Govaart (Managing Director) and Ali Marmaduke (Strategy Director). Marmaduke joined Brand Potential in September 2024.
Govaart on Marmaduke joining the business: “Ali brings an impressive track record with over 15 years of experience in strategic brand positioning and development. Previously, he worked at leading international agencies such as Bulletproof, DesignBridge and Hill & Knowlton where he developed brand strategies across sectors including FMCG, technology, and retail. His expertise in consumer behaviour and brand strategy makes for a valuable addition to Brand Potential Benelux's leadership team.”
Brand Potential Benelux serves clients such as Albert Heijn, Etos, Bidfood, Coca-Cola, Esri, Eurostar, Pathé, LinkedIn, Look-O-Look, Klene, Pickwick, Lenovo and Volvo Cars.
