Today | Written by Ralph Rozema
After a pitch, Amsterdam-based tech company Fairphone has chosen Coopr as its PR and communications agency for all activities in the Netherlands and Belgium. The Benelux PR agency will support the Dutch manufacturer of sustainable smartphones in rolling out all PR and communication activities.
Fairphone is one of the market leaders in the field of sustainable electronics. Firstly by developing smartphones with a low environmental impact and on the other hand by creating good and safe working conditions for their supply chain workers. For example, the Dutch company opposes exploitation in mineral mines in Africa and Chinese factory workers receive a bonus for a living wage. With this goal of producing smartphones 'honestly and transparently', the company shows that it is possible to have a positive impact on society as a commercial company. Coopr will focus on reinforcing Fairphone as an opinion leader in the world of sustainable electronics and increase brand awareness through a creative PR and content approach.
Ioiana Luncheon, PR & Communications manager at Fairphone: "We're excited to have Coopr on board to help us grow our brand awareness in the Dutch market. Coopr has a great background in PR that can take us to the next level in the Netherlands and the Benelux region as a whole".