René Smeding is the new Managing Director of Online Company, which is a subsidiary of Candid platform. Smeding will manage the digital commerce agency, which recently fine-tuned its positioning. Smeding has gained extensive e-commerce experience in his work for brands like T-Mobile, Samsung Electronics, Body & Fit shop and, recently, at CVTotaal.

Developments Online Company
Since the start of the corona pandemic, many brands have accelerated in the area of online sales. Moreover, in addition to the retail channels they already used, more and more manufacturers have started selling their products directly to consumers. This direct-to-consumer approach is one of Online Company's key areas of expertise, which works for clients like BSH, Signify, Makro, BCC and Blokker.

Edward Knol, Chief Operating Officer of Candid, is delighted at Smeding's assignment. "Brands increasingly ask Online Company to help accelerate their D2C commerce roadmap. Online Company not only takes a consulting role in this process, but also helps companies with the hands-on translation when it comes to designing, implementing and realising digital commerce strategies. With his years of e-commerce experience on the brand side of things, René is the perfect fit for the role of Managing Director. He understands the clients and has the ability to motivate a talented team."

Smeding adds: "There are many opportunities in the market that I would love to capitalise upon with a highly talented team by my side. With my extensive experience as an e-commerce manager at various companies, I want to help the Online Company experts to realise even more added value for our clients.''