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Featured 

How to create podcasts that work for brands and audiences?

In theory, podcasting offers an ideal channel for deep, long-form engagemen...
Tuesday, 11 January 2022 | Written by Trevor Clawson
Featured 

How can Max Verstappen become a global brand?

Max Verstappen is already one of the biggest stars in Dutch sports history,...
Wednesday, 22 December 2021 | Written by Bas Hakker
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How the world's top art museums reach Generation Z

For every brand it is a challenge to reach a young audience. Internationall...
Thursday, 02 December 2021 | Written by Ralph Rozema
Featured 

​Only Connect -Will Advertising-funded CTV Services Create Opportunities for Brands?

According to data published by Strategy Analytics, more than 80 per cent of...
Monday, 29 November 2021 | Written by Trevor Clawson
Featured 

​From Business Club to Hotel Suite: Harper's Bazaar's imaginative brand extensions

Jewelry Week, Women Of The Year Award, Harper's Bazaar Suite and now Harper...
Friday, 26 November 2021 | Written by Kim Buitenhuis
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Big budget Christmas TV ads can cost millions but are the likes of Coca-Cola and John Lewis getting their money's worth?

They can cost millions to make and only a few will capture the hearts and m...
Tuesday, 23 November 2021 | Written by Redactie Frank.News
Featured 

How Unilever brings purpose into the gaming world and metaverse

From gaming competitions to a virtual island in the metaverse. Unilever is ...
Friday, 19 November 2021 | Written by Ralph Rozema
Featured 

How to make 100 billion with retail media advertising

Advertising on the platforms of major retailers such as Amazon, Tesco, Carr...
Tuesday, 16 November 2021 | Written by André Oerlemans
Featured 

The secret of FaZe Clan: creators are the real heroes

Esports organisation FaZe Clan will soon become a listed company. Why is a ...
Tuesday, 09 November 2021 | Written by Bas Hakker
Featured 

TikTok: 'As a marketer instead of going into a broadcast mode you need to be thinking about conversation'

With some 13 million UK individuals expected to have used TikTok by the end...
Tuesday, 26 October 2021 | Written by Redactie Frank.News
Featured 

TikTok's Land Grab - Should Advertisers be Flocking to Gen Z's Favourite Platform?

TikTok has introduced a new suite of new tools aimed at encouraging brands ...
Tuesday, 19 October 2021 | Written by Trevor Clawson
Featured 

We've come full circle: Candid.news will continue in English

Candid.news is set to switch to English from today. This move forms part of...
Monday, 18 October 2021 | Written by Bas Hakker
Featured 

Lekker los zijn op social media is top, maar let op de gevaren

Liefhebbers van The Best Social, het platform over social media, hebben all...
Thursday, 14 October 2021 | Written by Bas Hakker
Featured 

Podcast Connect: ‘Eigen inbreng tijdens een pitch getuigt juist van zelfbewustzijn’

In aflevering 29 van Connect, de podcast van Coopr, is interim-manager, pit...
Thursday, 07 October 2021 | Written by Bas Hakker
Featured 

De succesformule van Qmusic: hits en een positief gevoel

Qmusic stoomt op als marktleider in het radiolandschap. Wat is de formule a...
Wednesday, 22 September 2021 | Written by Suzanna Timmer
Featured 

Gaat het huis-aan-huisblad ook digitaal?

Huis-aan-huisbladen staan onder druk door hoge kosten, gebrek aan bezorgers...
Tuesday, 21 September 2021 | Written by André Oerlemans
Featured 

Hoe ze bij De Speld journalistiek en marketing combineren

Jerome Kuijken is met zijn eigen bureau verantwoordelijk voor het commercië...
Thursday, 19 August 2021 | Written by Bas Hakker
Featured 

Kijkcijfers: een goede, maar zeker geen perfecte Sportzomer

Met het EK Voetbal, de Tour de France en De Olympische Spelen was het een g...
Friday, 13 August 2021 | Written by Bas Hakker
Featured 

Weten nieuwe mediamakers voldoende van verdienmodellen?

De drempels om nieuwe podcasts, videoformats en nieuwsbrieven te lanceren w...
Thursday, 22 July 2021 | Written by Bas Hakker
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Merchandise bij Netflix: leuke gimmick of serieuze business?

Netflix lanceerde onlangs een eigen online winkel, Netflix Shop. De streami...
Wednesday, 14 July 2021 | Written by Suzanna Timmer
Featured 

'De influencers van nu zijn de reclames voor wasproducten in de jaren '90'

Korneel Warlop is Corporate Communications Director Europe, Middle-East &am...
Monday, 12 July 2021 | Written by Bas Hakker
Featured 

Hoe het tijdperk van 'purpose' aanbrak in de sponsorwereld

Met het EK Voetbal, Wimbledon, de Tour, Olympische Spelen en Formule 1 is d...
Friday, 09 July 2021 | Written by Bas Hakker

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