Advice for Your Average Creative – Week 1
By Stu Outhwaite-Noel, Chief Creative Officer Modern Citizens This Column Won’t Make You Famous. It’s only human to fantasize about standing on the Dolby Theatre stage collecting an Oscar or parking your bum on a late-night chat show sofa to promote your latest bestseller. And as we stride into another new year – gaping with […]
How location-based advertising brought Utrecht 124,000 footfall
At the Optimaal Digitaal event on October 11, Auke Boersma presented to over 100 city marketers, shopping district and city center managers how a smart use of location-based advertising helped promote the city of Utrecht and attract 124,000 physical visitors. This innovative approach, targeting the right audience at the right time, once again proved how […]
