Dennis Lensen new Head of Media Investment
As of May 1, Candid has appointed Dennis Lensen as Head of Media Investment. In this role, he succeeds Michel Frank (64), who has decided to leave the company after a valuable period at Candid. Lensen will be responsible for the strategic and operational management of all media investments for Candid’s agencies and its proprietary […]
Brand Potential Benelux officially launches on 1 May
Strategic brand and communications agency Brand Potential Benelux officially launches on 1 May. With this, the agency broadens its offering to include brand research and strategy, design and PR. Brand Potential Benelux’s new strategy revolves around moving people, brands and companies forward according to the Influence by Design principle. Influence by Design is based on […]
Modern Citizens and Motorola launch: “Live the moto way”
Leading modular agency Modern Citizens today announces its new partnership with telecommunications giant, Motorola, to lead its social media strategy and content deployment. Modern Citizens has been tasked with engaging Gen Z audiences in the Benelux region, launching its first innovative social media strategy “Live the moto way”, in collaboration with sister agency Brand Potential, who led […]
Magioni Chooses STROOM as media-performance agency
Magioni, the innovative food brand focused on healthier and more nutritious meals, has selected STROOM as its partner to further develop the brand. Following a pitch, Magioni opted for STROOM’s creative and strategic approach, which will support them in achieving their ambition to expand the brand in 2025 and 2026. Magioni: better and tasty food […]
Dunelm and Modern Citizens unveil spring and summer “One That I Want” campaign
Dunelm, the UK’s leading homewares retailer, today announces its spring/summer campaign ‘The home of bringing in Spring’. The work has been created by modular agency Modern Citizens, with media support from Goodstuff, and brings a fresh and vibrant look to the homeware brand. The campaign marks a new chapter in Dunelm’s continued commitment to providing […]
Modern Citizens appoints Toprak Özturan as Managing Director
Modular agency Modern Citizens today announces the appointment of Toprak Özturan as Managing Director of Modern Citizens NL. Özturan will report directly to CEO, Matthew Robinson and will be responsible for leading the agency’s Netherlands division, driving innovative content strategies, social-first campaigns and digital engagement across key accounts. Özturan will work alongside existing Managing Director […]
elho selects STROOM as strategic media partner
After a thorough pitch process, elho has selected media and performance agency STROOM. elho is a thriving family business with over 60 years of experience in creating 100% recycled plastic designer plant pots and accessories that make growing, cultivating, and harvesting plants easier while enhancing both indoor and outdoor spaces. Based in Tilburg, the company […]
Simon Lévelt chooses mediacommerce agency STROOM
Coffee and tea brand Simon Lévelt, aims to pursue a growth strategy and reach a broader audience. After consulting with various agencies, Simon Lévelt has selected STROOM media and performance agency for its strategic expertise combined with strong media planning and buying capabilities. Established in Haarlem in 1995, Simon Lévelt has grown into a coffee […]
Advice for Your Average Creative – Week 1
By Stu Outhwaite-Noel, Chief Creative Officer Modern Citizens This Column Won’t Make You Famous. It’s only human to fantasize about standing on the Dolby Theatre stage collecting an Oscar or parking your bum on a late-night chat show sofa to promote your latest bestseller. And as we stride into another new year – gaping with […]
Modern Citizens launches new Christmas campaign for Moonpig
Modern Citizens and leading online card and gift retailer, Moonpig, today announce the launch of The Moonpig Strut. The campaign breaks on November 25th with a special Christmas spot marking the first chapter of a bigger year-round, multi-channel campaign that will breathe new life into the beloved Moonpigs characters to showcase the retailer’s extensive personalisation features, […]
