During the F1 Heineken Dutch Grand Prix, we were on-site with Shell & Ferrari on behalf of Modern Citizens to create social-first, engaging content with the actual Ferrari drivers. This formed the grand finale of the campaign “Ga jij mee naar Zandvoort” (“Join us in Zandvoort”).
Together with the Shell team, we once again delivered a successful campaign. We produced various (social) video assets that organically reached over one hundred thousand people within 24 hours.
